By Brian Swanson
Now that tax season has come to an end and partners can “come up for air,” the focus will soon turn back to how to drive new sales across the firm. Increasingly, accounting and CPA firms are looking for new ways to connect with their clients, prospects and referral partners. The most popular forum for this connection has been through social media tools such as LinkedIn, Twitter and to a lesser extent, Facebook. However, there is another strategy that CPA firms should be considering called Search Engine Optimization (SEO).
SEO is the process of improving the visibility of your website to search engines through keyword targeting. For example, if you are a CPA firm located in Newport News, you may want to have your website optimized for the term, “Newport News CPA”. Regardless of location and specific services offered more and more firms are turning to SEO to turn their website into a lead generation tool.
Although SEO has been a successful strategy, many still have a great deal of apprehension about the approach because so little is known about it in the accounting profession. To detail the benefits of SEO for accounting firms, in the March/April issue of Disclosures, we have provided a list of six reasons CPA firms should consider SEO.
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