The five reasons the blog post gave were:
- Peer-to-peer comparisons, including key metrics broken down by firm size and geographic location
- The chance to redefine success by benchmarking it against local competition
- Benchmarking vital information for critical metrics
- A basis for crucial conversations, with one New Hampshire partner saying the survey "asks for just the right amount of information"
- An easy-to-use template for organizing internal information that you already have